Search Engine Optimization


You know that SEO is a crucial part of any successful business. Search engine optimization helps improve your rankings on search engines like Google and Bing. This means more traffic to your website and more potential sales.  But SEO is always changing. Are you keeping up? Avoid these 3 SEO mistakes that could tank your content marketing strategy. SEO Mistake 1: Guest Posting Without Doing Your Due Diligence Guest posting serves as an excellent way to build links, get exposure, and increase leads. Posting on low-quality websites harms your content marketing strategy, reputation,......

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Virtually every business needs to focus on Local SEO, regardless if you are a location-based business or you are a national brand with multiple locations. While each type of business has their own local search challenges, there are some tactics which could harm all. The reason Local SEO is so important is that almost half of all Google searches are local. With that in mind, these are mistakes that will harm your local SEO efforts. Local SEO Mistakes to Avoid 1. Local Keyword Stuffing – For a very long time, people believed......

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Were you ever approached by someone who claimed to be an SEO expert and who promised to get your website ranked on the first spot of Google within a few days? As a website owner, you’ve probably either been approached by such an individual or seen their advertising.  The truth is that most of these people, while they promise you the world, will just get your website penalized by Google. They’re using black-hat SEO tactics to try to fool Google. This can help in the very short term, and you may get......

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Content marketing is all the rage, and it seems like every business is trying to outdo the competition on this front. It’s not just enough to have a blog anymore, now you need to have a YouTube channel, or a Pinterest following, or any of a dozen other avenues potential customers will use to snap up your content. However, while the vehicle through which you deliver your content is important, it’s equally important to remember that there’s more to content marketing than the form your content takes. There are plenty of pitfalls......

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Businesses are constantly told about the benefits of blogging. Yet, many companies still aren’t writing blogs at the frequency that they should. It’s important to understand how it can really have an impact on your SEO campaign. Fresh Content It’s always a good idea to have fresh content on your website. It is what will encourage people to follow your blog throughout the year. Search engine algorithms also look for fresh content. If it’s been months since you last added new content to your site, it could cost you within the rankings.......

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Years ago, search engine optimization seemed like a pretty easy concept. You used the right keywords and it allowed you to gain the visibility you needed in the search engines. A lot has changed since then. Knowing about the evolution will make it easier for you to get the desired visibility. Google Algorithms One of the main reasons for search engine optimization becoming more of a struggle is the algorithms. Google and the other search engines change their SEO algorithms all the time. This means that you need to know what has......

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As you might already know, content marketing is extremely important. Creating blog posts and other content for your website is necessary for a few reasons. Primarily, it can help you boost your search engine ranking in a natural and ethical way. Additionally, it can provide helpful and informative content for your readers to enjoy when they are on your website, and it’s a good way to establish yourself as an expert in your field. However, even though content marketing can be highly effective for any business, it can also be overwhelming and stressful.......

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During the offseason or the slow months, many businesses struggle with what is known as seasonal SEO. It is a hard decision to make. How do you determine to run your SEO throughout the year or just during “holiday” season? You could target keywords that are only relevant for a certain season or, alternatively, a specific ‘real’ season such as the summer? Is it worth it? Here are some things to keep in mind when making your decision. How Important Are Seasonal Sales For You? Many businesses see an uptick in sales during......

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When many people think of SEO, they don’t think of content marketing, and they should. Believe it or not, there is a strong connection between content marketing and SEO. But what exactly is content marketing and why does it go hand in hand with SEO? The Content Marketing Institute defines content marketing as “A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” But in order to have successful content marketing, you must have SEO.......

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Smartphones and other mobile devices have forever changed the way people use the internet and search engines. This affects your business in many ways, from website design to blogging. Moreover, Search Engine Watch reports that Google is experimenting with new search engine results pages. These potential changes are based on a user behavior called intent-focused micro-moments. What is an intent-focused micro-moment? Today, 60 percent of all internet access is mostly mobile-only, and a growing number of users utilize the internet only through a smartphone. However, their search behavior is brief. For example, a person is watching a movie starring Ryan Reynolds.......

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