Search Engine Optimization


Without a doubt, local SEO is one of the most important elements of any SEO campaign. This is especially true if local customers make up a large majority of your client base. Here are few reasons all businesses should make local SEO a huge part of their overall marketing campaign. Local SEO Is Targeted and Timely One major advantage of local SEO for businesses is that it is both targeted and timely. More and more local customers are turning to the Internet to find products and services. Therefore, local SEO will promote your......

Continue Reading


If you have been struggling with search engine optimization, or if you are always interested in reading about the latest tips and tricks that will give your website the edge over its competitors, you will find the following three SEO tips useful. Include Videos in Your Posts You’ve heard that your posts should include images. So you’ve done that. But did you know that videos can similarly boost your search engine rankings? Posts that have videos tend to rank higher. Just make sure that these videos don’t play automatically when someone visits......

Continue Reading


Images are a fundamental component of a website’s content. They grab visitors’ attention while complimenting text and/or conveying new ideas. Unfortunately, though, many webmasters neglect the basics of optimization before uploading images to their websites. Even if an image “looks” fine, it may lack certain elements that could improve its exposure in the search engines. Below are some suggestions for how to optimize your site’s images for search engines. Choose a Relevant File Name The first step in optimizing an image is to give it a relevant file name. By default, images often......

Continue Reading


According to a Moz search ranking survey, mobile friendliness and perceived value of page/site are the top two factors with increasing impact. Other notable areas with increasing impact include: HTTPS Site speed Association with mobile app Influence of structured data Usability/design Usage (dwell time, CTR) SEO strategies for 2016 will reflect these trends, and those who don’t keep up will be left behind come 2017. What can you do to ensure your website will rank? Implement these three critical SEO tips: #1: Discover User Intent Behind Your Keywords It’s no longer good enough to......

Continue Reading


You may be tempted to ignore search engine optimization, but doing so may be dangerous. In fact, ignoring Google’s algorithm changes brought about the downfall of many prominent websites in 2010 when Google released its Panda update, which penalized keyword-stuffed content on websites. Then again in 2012 when the Penguin update was released, sites who had previously gotten through the Panda update two years earlier were hit again. Sustaining best practices in SEO in the face of massive updates like these could have prevented the downfall of those websites. It has been made clear that......

Continue Reading


It seems as though you can’t escape social media. It is in everything we do and everything we read online. People all around the world have their faces buried in their phones daily, catching up on all the posts that take place on social media. Because of this interest, a unique opportunity is now in place for businesses of all shapes and sizes. Social media marketing is quickly taking over how businesses market their products and services. With this type of advertising, businesses are able to deliver specific information to a group......

Continue Reading


With SEO trends constantly changing and evolving, it is important for website owners to stay up to date with the latest search engine optimization news and trends. Here are three very important trends to watch out for as we continue through the year of 2016. “Like” Keywords Google has recently confirmed that keywords will not be as important as they once were. Yes, keywords are still the backbone of SEO, and a website can not hope to attract visitors without using keywords. However, Google has become more advanced and does a pretty good job......

Continue Reading


As internet availability increases, what’s needed for businesses to maintain effective local search engine optimized websites changes as well. Take, for example, mobile searches. Once upon a time, the majority of internet searches were done on a desktop computer. These days, however, most people, and especially younger people, are using their mobile devices to search for the information they want to know. When these people search for local businesses and services, they often do it in the car, on the road, or on the train or bus. That means that small businesses......

Continue Reading


If you don’t have much experience with building a website, search engine optimization, or managing social media, you may feel stressed about this part of your business. SEO has a huge influence on your online success and can’t be overlooked by focusing on other short-term marketing solutions. Investing in an SEO Consultant is the easiest way to take your mind off of online marketing. Manage All Online Aspects When you receive an estimate from an SEO Consultant, you want to make sure that everything is covered. For instance, having a fully fledged website with routine updates is great,......

Continue Reading


Big Will Ferrell and John C. Reilly fans will instantly recognize the saying “If you’re not first, you’re last” — a silly quote from the racing movie Talladega Nights. But as it turns out, this seemingly nonsensical phrase may perfectly sum up search engine optimization (SEO). There are two types of links that show up on Google: paid aids and organic search results. The latter are typically considered to be more important since most users will head straight for the organic links. What people don’t do, however, is click to the next page......

Continue Reading


Page 3 of 41234