Social Media Marketing


Many leading experts in the online marketing community have likely heard the phrase, “Content is king.” While this is true, a second part has come to follow this phrase in later years that is worth your attention because while content is still king, “Distribution is queen and she wears the pants.” It might all sound like a bunch of fancy marketing speak, but in reality, it’s quite simple. At its core, your content marketing is about the quality of the content itself, but if you don’t have a way to distribute this......

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Social media marketing is a great way to get your name out there and connect with people who are already following you. However, it’s not always as easy as people make it out to be. Below are some tips to make the most of your time on social media platforms. Create a Post Schedule There’s nothing worse than not posting with enough frequency. If you only post once a month, people may forget about you. Create a schedule where you identify when you are going to post. You can also note what......

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When engaging in social media marketing, it is important to remember your goal, which is to attract more customers and grow your business. Here are our top three tips on increasing sales with social media. Show That You Are Human Don’t just periodically post robotic-sounding words, without any emotion, some will assume your input is automatized and no one is really there. As a company, you want to show that you understand your customers and their needs. Try to appear as a real, live human, rather than a robot. This helps create a connection with your......

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Kids use it. Teens use it. Adults use it. And it’s used everywhere from dorm rooms to the grocery store check out. What is it? Social Media.  In fact, 74% of on-line adults use social media.  Social media marketing has become one of the biggest marketing trends in business today.  If you are not using social media marketing to promote your brand, start now and begin seeing the benefits that social media marketing will bring to your business. Here’s how you can jump into social media marketing. Build brand trust: Customers are more comfortable purchasing a product......

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One of the biggest social networks is Facebook, and Facebook marketing is a crucial aspect of any social media marketing campaign. Here are three tips on how to boost your Facebook marketing campaign. Don’t Turn Your Facebook Page Into an Advertisement Don’t just post about your business. Your Facebook page should be a mix of not only news about your business and special deals and promotions, but also of news about the industry, local news (if you are a locally-based store), tips and tricks relating to your products, and perhaps some quotes from leaders......

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It’s estimated that 3 in 4 Americans use one or more social media networks on a regular basis. Social media networks like Facebook and Twitter allow us to communicate more easily with friends and family. However, they can also be used to enhance a business’s search engine optimization (SEO) and increase their website’s search rankings. Learn how to Enhance Your SEO Strategy Using Social Media. Direct Traffic One of the ways in which social media encourages higher search rankings is by sending direct traffic to a website. Assuming you link to your website from......

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If you want to boost your social media marketing results, it is necessary to constantly monitor your progress and analyze your strategy. Here are some tips that you may not have been implementing. Repost Your Evergreen Content Sure, you know that whenever you add content to your website, you must add that content to your Twitter, Facebook, and other social feeds. However, you likely have quite a few really great blog posts that are evergreen in nature, meaning that their relevance never expires. You can and should repost these blog posts to......

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At one point or another, every business makes a mistake in the way of marketing. While some mistakes are more drastic than others, it is always best to avoid them as much as possible. If you are looking to improve your social media strategy, taking some time to learn about common mistakes is a great way to ensure the mistakes you make are minimal. Here are three mistakes you will definitely want to avoid. Making Offensive Posts One of the biggest mistakes that businesses make when they use social media is to......

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Social media is a powerful tool that small business owners can use to promote their brand and attract new customers. According to data from the Pew Research Center, 65% of adults in the United States use social media. As a business owner, you can use this to your advantage by maintaining a strong and active presence on the leading networks. Use a Facebook Page, Not Your Profile Many business owners make the mistake of using their personal Facebook profile to promote their brand. Not only is this against Facebook’s terms of use,......

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Social media is everywhere these days. Businesses can get a lot from social media including new clients, potential sales and exposure. However, it is important to always use social media in the right way. Here are 3 social media marketing mistakes that businesses make and how you can avoid them. Posting Too Much: Everyone has that friend that is constantly posting to Facebook or Twitter. This friend can get annoying after a while. It is also similar in the field of businesses. You don’t want to post too much because people will get tired......

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