Tag: content marketing


Content marketing is all the rage, and it seems like every business is trying to outdo the competition on this front. It’s not just enough to have a blog anymore, now you need to have a YouTube channel, or a Pinterest following, or any of a dozen other avenues potential customers will use to snap up your content. However, while the vehicle through which you deliver your content is important, it’s equally important to remember that there’s more to content marketing than the form your content takes. There are plenty of pitfalls......

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As you might already know, content marketing is extremely important. Creating blog posts and other content for your website is necessary for a few reasons. Primarily, it can help you boost your search engine ranking in a natural and ethical way. Additionally, it can provide helpful and informative content for your readers to enjoy when they are on your website, and it’s a good way to establish yourself as an expert in your field. However, even though content marketing can be highly effective for any business, it can also be overwhelming and stressful.......

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When many people think of SEO, they don’t think of content marketing, and they should. Believe it or not, there is a strong connection between content marketing and SEO. But what exactly is content marketing and why does it go hand in hand with SEO? The Content Marketing Institute defines content marketing as “A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” But in order to have successful content marketing, you must have SEO.......

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So you’ve recently started developing content to promote your website. Or maybe you’ve been at it for a while. You write an insightful post within your expertise, post it on your blog and… now what? The easy answer is to share it on social media. And while social media is a powerful resource to increase awareness and engagement, it cannot be your only resource to distribute content. Let’s be clear: Social media is not a content distribution tool. The key to getting your content noticed is a healthy distribution mix. Here are a few content distribution......

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