Tag: Marketing


Were you ever approached by someone who claimed to be an SEO expert and who promised to get your website ranked on the first spot of Google within a few days? As a website owner, you’ve probably either been approached by such an individual or seen their advertising.  The truth is that most of these people, while they promise you the world, will just get your website penalized by Google. They’re using black-hat SEO tactics to try to fool Google. This can help in the very short term, and you may get......

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Businesses are constantly told about the benefits of blogging. Yet, many companies still aren’t writing blogs at the frequency that they should. It’s important to understand how it can really have an impact on your SEO campaign. Fresh Content It’s always a good idea to have fresh content on your website. It is what will encourage people to follow your blog throughout the year. Search engine algorithms also look for fresh content. If it’s been months since you last added new content to your site, it could cost you within the rankings.......

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Social media marketing is a great way to get your name out there and connect with people who are already following you. However, it’s not always as easy as people make it out to be. Below are some tips to make the most of your time on social media platforms. Create a Post Schedule There’s nothing worse than not posting with enough frequency. If you only post once a month, people may forget about you. Create a schedule where you identify when you are going to post. You can also note what......

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Search engine optimization is something that your website needs if you expect to compete with other businesses. Proper SEO makes your website easier for search engines to read and visitors to navigate. However, without much knowledge, you could accidentally sabotage your own website. It is best to get professional assistance with local SEO to avoid making major mistakes. Using Google My Business If you want your business to rank well on Google, you need to use Google My Business. It does not cost anything, and it plays an important role in ranking......

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Anything you can do to improve your site’s availability and appearance to search engines will show an improvement in visitors. Even something as simple as underlining a few keywords in your existing site changes the visibility of your site in search rankings. If you’re just getting started with SEO, you are in a position to get the most bank for your buck when it comes to online marketing. Here are five cost-effective SEO strategies to look for.   Content Marketing The #1 way to demonstrate expertise to potential customers is through content creation. Whether......

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Content has largely taken over online marketing in the past few years. To attract followers in your target audience on Facebook, you need to create content. To engage subscribers with your marketing emails, you need original content. To manage your reputation, generate leads, and establish thought-leadership, you need content. So where does this leave search engine optimization in regard to your marketing campaign? Well, although content is an essential asset, it’s not nearly as effective without backlinks. A recent Practical Ecommerce article talks about the value of internal and external links. According to the article, external......

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The internet is overloaded with so much information that it makes finding specific data–including your website–a gamble. Search Engine Optimization (SEO) is a method for using specific strategies so that your website has the most exposure. If you are not aware of what SEO means for your website, or how you stack up against other competing businesses, then getting a FREE SEO Report can help. Using this SEO Report to make informed adjustments to your website can improve your business’ exposure and overall revenue. Here is how it works: Rank Analysis If you are looking for a......

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Kids use it. Teens use it. Adults use it. And it’s used everywhere from dorm rooms to the grocery store check out. What is it? Social Media.  In fact, 74% of on-line adults use social media.  Social media marketing has become one of the biggest marketing trends in business today.  If you are not using social media marketing to promote your brand, start now and begin seeing the benefits that social media marketing will bring to your business. Here’s how you can jump into social media marketing. Build brand trust: Customers are more comfortable purchasing a product......

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Out of site, out of mind. If your customers can’t find you then how relevant are you to their lives? Companies spend lots of time and effort creating and executing strategies that they hope are helping them move up the search engine pages. It is not enough to hope your that website is ranked well, it’s a must that you know. Let’s break down 3 essential reasons why you must Analyze Your Website’s Ranking. You can’t build an effective SEO strategy if you don’t know where your website currently ranks. You need a starting point in......

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It’s estimated that 3 in 4 Americans use one or more social media networks on a regular basis. Social media networks like Facebook and Twitter allow us to communicate more easily with friends and family. However, they can also be used to enhance a business’s search engine optimization (SEO) and increase their website’s search rankings. Learn how to Enhance Your SEO Strategy Using Social Media. Direct Traffic One of the ways in which social media encourages higher search rankings is by sending direct traffic to a website. Assuming you link to your website from......

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