Tag: SEO


Many leading experts in the online marketing community have likely heard the phrase, “Content is king.” While this is true, a second part has come to follow this phrase in later years that is worth your attention because while content is still king, “Distribution is queen and she wears the pants.” It might all sound like a bunch of fancy marketing speak, but in reality, it’s quite simple. At its core, your content marketing is about the quality of the content itself, but if you don’t have a way to distribute this......

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Content marketing is all the rage, and it seems like every business is trying to outdo the competition on this front. It’s not just enough to have a blog anymore, now you need to have a YouTube channel, or a Pinterest following, or any of a dozen other avenues potential customers will use to snap up your content. However, while the vehicle through which you deliver your content is important, it’s equally important to remember that there’s more to content marketing than the form your content takes. There are plenty of pitfalls......

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Businesses are constantly told about the benefits of blogging. Yet, many companies still aren’t writing blogs at the frequency that they should. It’s important to understand how it can really have an impact on your SEO campaign. Fresh Content It’s always a good idea to have fresh content on your website. It is what will encourage people to follow your blog throughout the year. Search engine algorithms also look for fresh content. If it’s been months since you last added new content to your site, it could cost you within the rankings.......

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As you might already know, content marketing is extremely important. Creating blog posts and other content for your website is necessary for a few reasons. Primarily, it can help you boost your search engine ranking in a natural and ethical way. Additionally, it can provide helpful and informative content for your readers to enjoy when they are on your website, and it’s a good way to establish yourself as an expert in your field. However, even though content marketing can be highly effective for any business, it can also be overwhelming and stressful.......

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Looking Ahead to The Future of Web Design 2017 And Beyond The digital marketing trend continues to migrate toward businesses focusing efforts on responsive design SEO best practices. What can you do with your current online presences to make sure you stay competitive? Mobile-friendly is a big key in determining the success of your website. With users now visiting websites from phones, tablets, and personal computers, it is more important than ever to make sure your site employs a responsive design. A responsive website design will make sure that your visitors enjoy a seamless and......

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During the offseason or the slow months, many businesses struggle with what is known as seasonal SEO. It is a hard decision to make. How do you determine to run your SEO throughout the year or just during “holiday” season? You could target keywords that are only relevant for a certain season or, alternatively, a specific ‘real’ season such as the summer? Is it worth it? Here are some things to keep in mind when making your decision. How Important Are Seasonal Sales For You? Many businesses see an uptick in sales during......

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When many people think of SEO, they don’t think of content marketing, and they should. Believe it or not, there is a strong connection between content marketing and SEO. But what exactly is content marketing and why does it go hand in hand with SEO? The Content Marketing Institute defines content marketing as “A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” But in order to have successful content marketing, you must have SEO.......

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So you’ve recently started developing content to promote your website. Or maybe you’ve been at it for a while. You write an insightful post within your expertise, post it on your blog and… now what? The easy answer is to share it on social media. And while social media is a powerful resource to increase awareness and engagement, it cannot be your only resource to distribute content. Let’s be clear: Social media is not a content distribution tool. The key to getting your content noticed is a healthy distribution mix. Here are a few content distribution......

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Smartphones and other mobile devices have forever changed the way people use the internet and search engines. This affects your business in many ways, from website design to blogging. Moreover, Search Engine Watch reports that Google is experimenting with new search engine results pages. These potential changes are based on a user behavior called intent-focused micro-moments. What is an intent-focused micro-moment? Today, 60 percent of all internet access is mostly mobile-only, and a growing number of users utilize the internet only through a smartphone. However, their search behavior is brief. For example, a person is watching a movie starring Ryan Reynolds.......

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When engaging in social media marketing, it is important to remember your goal, which is to attract more customers and grow your business. Here are our top three tips on increasing sales with social media. Show That You Are Human Don’t just periodically post robotic-sounding words, without any emotion, some will assume your input is automatized and no one is really there. As a company, you want to show that you understand your customers and their needs. Try to appear as a real, live human, rather than a robot. This helps create a connection with your......

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