Tag: SEO


Social media is a critical part of any modern marketing campaign. Businesses that are already involved in social media know that it takes a lot more than a profile and good picture to rope in new followers. You need to create regular, interesting posts that your audience can relate to if you want to succeed. Creating the Perfect Post The “perfect post” is very dependent on your social media marketing goals. If your goal is to send traffic to your website, for example, you won’t be very successful if you never post......

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It seems as though you can’t escape social media. It is in everything we do and everything we read online. People all around the world have their faces buried in their phones daily, catching up on all the posts that take place on social media. Because of this interest, a unique opportunity is now in place for businesses of all shapes and sizes. Social media marketing is quickly taking over how businesses market their products and services. With this type of advertising, businesses are able to deliver specific information to a group......

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With SEO trends constantly changing and evolving, it is important for website owners to stay up to date with the latest search engine optimization news and trends. Here are three very important trends to watch out for as we continue through the year of 2016. “Like” Keywords Google has recently confirmed that keywords will not be as important as they once were. Yes, keywords are still the backbone of SEO, and a website can not hope to attract visitors without using keywords. However, Google has become more advanced and does a pretty good job......

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As internet availability increases, what’s needed for businesses to maintain effective local search engine optimized websites changes as well. Take, for example, mobile searches. Once upon a time, the majority of internet searches were done on a desktop computer. These days, however, most people, and especially younger people, are using their mobile devices to search for the information they want to know. When these people search for local businesses and services, they often do it in the car, on the road, or on the train or bus. That means that small businesses......

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At one point or another, every business makes a mistake in the way of marketing. While some mistakes are more drastic than others, it is always best to avoid them as much as possible. If you are looking to improve your social media strategy, taking some time to learn about common mistakes is a great way to ensure the mistakes you make are minimal. Here are three mistakes you will definitely want to avoid. Making Offensive Posts One of the biggest mistakes that businesses make when they use social media is to......

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Social media is a powerful tool that small business owners can use to promote their brand and attract new customers. According to data from the Pew Research Center, 65% of adults in the United States use social media. As a business owner, you can use this to your advantage by maintaining a strong and active presence on the leading networks. Use a Facebook Page, Not Your Profile Many business owners make the mistake of using their personal Facebook profile to promote their brand. Not only is this against Facebook’s terms of use,......

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Pinterest is a unique site where users can collect or ’pin’ items they love, gather them in categories, and share them with others. Like a giant, endless catalog that users wander through using key words and connections between one visual and another. The connections are made based on keywords. For example, if you are viewing a knitted baby blanket; you will be shown other knitted baby blankets, crocheted baby blanket, knitted sheep blanket for baby, knitted sheep baby hat, and so on endlessly. To ensure your product shows up in as many......

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If you don’t have much experience with building a website, search engine optimization, or managing social media, you may feel stressed about this part of your business. SEO has a huge influence on your online success and can’t be overlooked by focusing on other short-term marketing solutions. Investing in an SEO Consultant is the easiest way to take your mind off of online marketing. Manage All Online Aspects When you receive an estimate from an SEO Consultant, you want to make sure that everything is covered. For instance, having a fully fledged website with routine updates is great,......

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Big Will Ferrell and John C. Reilly fans will instantly recognize the saying “If you’re not first, you’re last” — a silly quote from the racing movie Talladega Nights. But as it turns out, this seemingly nonsensical phrase may perfectly sum up search engine optimization (SEO). There are two types of links that show up on Google: paid aids and organic search results. The latter are typically considered to be more important since most users will head straight for the organic links. What people don’t do, however, is click to the next page......

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Search engine marketing, such as search engine optimization and paid search engine advertising, is a wonderful way to promote your business online. However, there are right and wrong ways to do it. Check out these three examples of how NOT to use search engine marketing so that you can ensure that you’re on the right track. 1. Trying to Appeal to a Too-Large Audience You might want to advertise your website to the world, but doing so can be exhausting and expensive, and you will probably never be truly successful at it anyway. It’s......

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