Tag: Social Media


Many leading experts in the online marketing community have likely heard the phrase, “Content is king.” While this is true, a second part has come to follow this phrase in later years that is worth your attention because while content is still king, “Distribution is queen and she wears the pants.” It might all sound like a bunch of fancy marketing speak, but in reality, it’s quite simple. At its core, your content marketing is about the quality of the content itself, but if you don’t have a way to distribute this......

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Social media marketing is a great way to get your name out there and connect with people who are already following you. However, it’s not always as easy as people make it out to be. Below are some tips to make the most of your time on social media platforms. Create a Post Schedule There’s nothing worse than not posting with enough frequency. If you only post once a month, people may forget about you. Create a schedule where you identify when you are going to post. You can also note what......

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When engaging in social media marketing, it is important to remember your goal, which is to attract more customers and grow your business. Here are our top three tips on increasing sales with social media. Show That You Are Human Don’t just periodically post robotic-sounding words, without any emotion, some will assume your input is automatized and no one is really there. As a company, you want to show that you understand your customers and their needs. Try to appear as a real, live human, rather than a robot. This helps create a connection with your......

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Kids use it. Teens use it. Adults use it. And it’s used everywhere from dorm rooms to the grocery store check out. What is it? Social Media.  In fact, 74% of on-line adults use social media.  Social media marketing has become one of the biggest marketing trends in business today.  If you are not using social media marketing to promote your brand, start now and begin seeing the benefits that social media marketing will bring to your business. Here’s how you can jump into social media marketing. Build brand trust: Customers are more comfortable purchasing a product......

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It’s estimated that 3 in 4 Americans use one or more social media networks on a regular basis. Social media networks like Facebook and Twitter allow us to communicate more easily with friends and family. However, they can also be used to enhance a business’s search engine optimization (SEO) and increase their website’s search rankings. Learn how to Enhance Your SEO Strategy Using Social Media. Direct Traffic One of the ways in which social media encourages higher search rankings is by sending direct traffic to a website. Assuming you link to your website from......

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An overwhelming number of businesses who are trying to achieve a stronger online presence are under the impression that search engine optimization is too expensive, especially when you’re targeting the same keywords that the corporate giants are after. Here are three search engine marketing tips to help you compete in organic search alongside industry giants. 1. Keywords, keywords, keywords Larger well-established companies have bigger marketing budgets, so it’s integral that you target strategic keywords that will allow your brand to stay competitive. First, your brand needs to understand the importance of long-tail keywords.......

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Without a doubt, local SEO is one of the most important elements of any SEO campaign. This is especially true if local customers make up a large majority of your client base. Here are few reasons all businesses should make local SEO a huge part of their overall marketing campaign. Local SEO Is Targeted and Timely One major advantage of local SEO for businesses is that it is both targeted and timely. More and more local customers are turning to the Internet to find products and services. Therefore, local SEO will promote your......

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If you have been struggling with search engine optimization, or if you are always interested in reading about the latest tips and tricks that will give your website the edge over its competitors, you will find the following three SEO tips useful. Include Videos in Your Posts You’ve heard that your posts should include images. So you’ve done that. But did you know that videos can similarly boost your search engine rankings? Posts that have videos tend to rank higher. Just make sure that these videos don’t play automatically when someone visits......

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If you want to boost your social media marketing results, it is necessary to constantly monitor your progress and analyze your strategy. Here are some tips that you may not have been implementing. Repost Your Evergreen Content Sure, you know that whenever you add content to your website, you must add that content to your Twitter, Facebook, and other social feeds. However, you likely have quite a few really great blog posts that are evergreen in nature, meaning that their relevance never expires. You can and should repost these blog posts to......

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In order to achieve better search engine rankings for your website, it is vital to have a responsive website design. A website with a responsive design is developed with the user in mind. Here are a few reasons responsive web design is so important for SEO purposes. Google Recommends Responsive Web Design Chances are the one search engine you want to impress the most with your website is Google. Without a doubt, Google is the most popular search engine, which means it is your best bet for a constant and substantial stream......

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