Tag: strategy


During the offseason or the slow months, many businesses struggle with what is known as seasonal SEO. It is a hard decision to make. How do you determine to run your SEO throughout the year or just during “holiday” season? You could target keywords that are only relevant for a certain season or, alternatively, a specific ‘real’ season such as the summer? Is it worth it? Here are some things to keep in mind when making your decision. How Important Are Seasonal Sales For You? Many businesses see an uptick in sales during......

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When many people think of SEO, they don’t think of content marketing, and they should. Believe it or not, there is a strong connection between content marketing and SEO. But what exactly is content marketing and why does it go hand in hand with SEO? The Content Marketing Institute defines content marketing as “A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” But in order to have successful content marketing, you must have SEO.......

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